Why the name change to Altura Golf Lab?
As we’ve grown, we encountered a trademark conflict with a large golf company over our former name. Rather than pursue a lengthy legal process, we chose to focus our energy where it matters most, our customers and community. Our new name, Altura, meaning “height” or “elevation,” reflects our mission: helping golfers rise to new levels of performance and enjoyment.
What’s changing?
Just our name and visual identity. In the days and weeks that follow you’ll find our updated branding in signage, website, social media, communications, and throughout our operation.
What’s NOT Changing?
Do I need to do anything or re-download the app?
Nope! The app will update automatically in the coming days.You’re welcome to start referring to us as Altura Golf Lab, but we’ll continue recognizing both names during the transition.
Why be excited about Altura?
This rebrand represents our continued evolution and a renewed commitment to innovation, collaboration, and delivering an elevated golf training experience.
To learn more about our programs or get started, just click below to schedule an assessment. We’ll be happy to help determine the best program to suit your objectives and goals.
